See the Monocle Video about urban mobility and designer bikes in cities.
See Jens Martin Skibsted participating in the panel about creative industries at the World Economic Forum in Tianjin 2012.
1 day ago
Help make it happen for The Safe Delivery App: A life-saving mobile app on http://t.co/m7TcxCVqVc
NYC takes its cue from the CPH, reinvigorating Biomega's status as a pioneer of chainless bikes - this time with a smooth, quiet carbon fiber belt drive. The NYC's sleek and no-nonsense look integrates a front mudguard in the aluminum down tube complimenting its aggressive, yet reliable urban driving properties.
We are hiring interns on a regular basis. Send your portfolio and cv firstname.lastname@example.org.
2 days ago
Biomega bike launch party tomorrow 6pm-9pm in London. Rsvp & info: email@example.com
Jens Martin’s TED talk describes how Biomega, a bicycle company, competes in emotional brand attractiveness with combustion cars and how that design approach can be recycled to rethink city transport.
Authored by Jens Martin Skibsted and Rasmus Bech Hansen in 2014. The book argues that brands are not merely stand-ins for often unavailable information to help customers choose among products. Instead brands create value via meaning and emotional satisfaction. Customers turn to brands to seek comfort and refuge from information overload.