Skibsted Ideation is the agency behind worldwide accredited creator Jens Martin Skibsted – one of the most inspiring contemporary Scandinavian designers and design philosophers. Skibsted Ideation serves as the incubator for Jens Martin Skibsted’s endeavors within the field of green transportation and urban mobility branding.

Jens Martin Skibsted has put into practice the notion that ideas and products are intrinsically tied – that products should be the carrier of their brand idea rather than a designer’s form and formula. On that notion the bike company Biomega was founded in 1998 as one of the pioneers of the urban mobility movement introducing a new path to urban CO2 reduction by making emission free means of transport compete in emotional and brand attractiveness with combustion vehicles.

As a World Economic Forum Young Global Leader, a unique, multi stakeholder community of exceptional young leaders who share a commitment to shaping the global future, Jens Martin Skibsted pursues to develop collaborative strategies for promoting efficient urban mobility – both within the YGL community and as a member of the World Economic Forum Global Agenda Council on Design Innovation.