NEW IDEAS COME TRUE

缩写

DESIGN PHILOSOPHY

Many of JM’s theories define a new fertile overlap between design and philosophy; Not traditional design theory, yet too design focused to be philosophy proper. His design philosophy has lead him to be a recurring blogger for Fast Company and a speaker and panelist at design conferences and the World Economic Forum.

ONE IDEA:
CREATING AN URBAN MOBILITY AUTHORITY
The main idea is to create an Urban Mobility authority in order to connect the stakeholders within urban transport and create common standards and promote a holistic approach.

Issue
Decreases CO2 emission globally, harmful pollution locally and improves lifestyle, security and health issues in cities.

Impact
It creates an Urban Mobility authority allowing for the creation of new product typologies, systems and business models for urban transport.

Criteria
The success criteria would be to create an urban mobility authority whose initiatives spur cross- disciplinary cooperation. The ambition is to find a pilot city that would implement the policy recommendations.

Challenges
To make people within very old and stable silos communicate. No immediate authority on the subject. To overcome stakeholder’s short sited self-interest.

Change

• We need to define urban mobility as unique field rather than a subset of ecology, urbanity, transport

• We need to prioritize the greening of cities

• We need to rethink business models / incentives to encourage cross-disciplinary collaboration

• We need to integrate existing infrastructure, public and private offerings and potentially smart grids

• We need to cherry pick best features from private and public transport respectively and have a place for all relevant areas of multi-modal transportation including motorized and non-motorized transportation

• We need to address distinctly different demographic needs across cities and map-out city typologies

• We need to integrate new social behavior and tools into commuting

• We need to apply off the shelf technologies to spur new solution

• We need to bring together distinctly different and relevant fields of expertise and industries

Champions
Siddhartha Lal, slal@eicher.in & Jens Martin Skibsted, jm@skibstedid.com

THE FUTURE OF CITIES, YGL Annual Summit 2010